Video Production – Video Testimonials

Have been busy making video testimonials for an internet specialist Hallam Communications. Word of mouth is so important when doing business that if your clients are prepared to actually go on camera and say they’re pleased with what you did for them you really can’t get a better recommendation.

We interviewed four of Hallam’s clients and the result is on their website www.hallam.biz What was nice was the natural way they spoke about the work the company had produced for them and the successful results. I often see interviews where people have prepared a script beforehand but they are so concerned about making sure they remember each word that the whole sense and feeling of what they have to say doesn’t come across. Instead they look stiff and unnatural. These clients had in mind what they wanted to say and they just said it – the result is a relaxed and positive interview.

Of course it is easy for those of us in video production and as a film and broadcast specialist, to say relax and it will be fine. However it is true. I’ve done many news reports for the BBC and ITV where even when facing difficult questions the interviewee came across well just because they looked happy to there.

Preparing what you want to say when being filmed by a video production company is one thing but learning a script is another. Often in the corporate world with big budget video productions the interviewees have to learn lines like they’re playing a part in a film. It makes them nervous and I can understand why. I don’t like people doing it.

Preparation is the key. The best advice I ever had for being filmed was – let your personality show – provided of course you have one!

Until next time in the blogsphere.

Gail

Gail Downey,
Whirlwind Productions
www.whirlwindproductions.co.uk