These are all questions answered during media training sessions by Whirlwind Productions. Because its director Gail Downey still broadcasts on a regular basis she understands what the media are looking for, what makes a great soundbite and the pressures on spokesmen and women whether the story is positive or negative.

The media is much more aggressive, instant and more demanding so the emphasis is on taking control and being clear about what it is you want to say.

Courses include basic and advanced media skills TV, radio and print, dealing with the new media, crisis training, and media awareness.

Whirlwind Productions uses journalists not simply trainers which means you will be given the most up to date experience of how the media works.